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The Audi logo, first used in 1932, has represented German engineering excellence ever since. The history of Audi, however, goes back further still.
Founded in 1909, the Audi factory was repurposed for military production during World War Two, and was heavily bombed as a result. The company resurfaced in 1949 and recommenced production on their unique two-stroke cars, motorcycles and delivery vans.
Audi grew slowly over the decades that followed, becoming a part of the Volkswagen Group, but it wasn’t until the release of the new A4 in 1996 that the brand took its position alongside German luxury competitors BMW and Mercedes-Benz.
Today, annual worldwide sales often exceed a million cars, and in Australia Audi remains in the top fifteen manufacturers.
Audi has pioneered a number of innovations in the automotive industry, including being the first mass-market car manufacturer to produce 100% galvanized cars, a process which prevents corrosion. Interestingly, Audi has refused to adopt rear-wheel drive technology in its modern-era cars, preferring to use front-wheel drive and four-wheel drive.
Claiming to have improved vehicle efficiency by over a third in the last 20 years, Audi has also made a commitment to reduce emissions in all vehicles by 20% before 2012.
In Australia, Audi’s most popular lines include the Q7 and Q5 SUVs, the A6 family car and the Audi TT, which is now in its second generation and delivers 0kmh to 100kmh in 4.6 seconds.
Audi has been at the forefront of sports car racing, winning Le Mans multiple times. Audis can also be seen in rally driving and touring car championships.