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The distinctive three-diamond Mitsubishi logo has been in use since 1914, but the company’s experience with transportation manufacturing goes back even further. Founded as a shipbuilder, Mitsubishi have also built aircraft engines, rail cars and other heavy transportation equipment, as well as their ubiquitous light and heavy commercial vehicles.
Experts in every scale of automotive manufacturing, the company has over 25 years experience producing passenger cars for Australian drivers.
Mitsubishi cars were first brought to Australia by Chrysler, who had opened a manufacturing plant in Adelaide in the late 1960s. Chrysler had bought significant shares in Mitsubishi, and began manufacturing Mitsubishi cars for the Australian market, under the Chrysler label. When Chrysler pulled out of the Australian operation in 1980, Mitsubishi took over.
Today, since the South Australian factory ceased production of the 380 model in 2008, Mitsubishi Motors Australia imports all vehicles on sale in Australia from Japan and Thailand.
With small-to-medium passenger cars such as the Colt, Lancer and Aspire, a comprehensive 4WD offer with Outlander, Pajero and Triton, as well as the widely popular Express commercial vehicle, Mitsubishi has broad-coverage on Australian roads.
Mitsubishi have also developed an electric mini-car, not currently available in Australia, which represents the company’s first significant foray into the green car market.
Mitsubishi’s motorsport presence, strong in the touring car circuit in the 1960’s and 70’s, is now limited to off-road rally championships. The Lancer is Mitsubishi’s key vehicle in these contests, although the Pajero has brought the company record levels of success in the Dakar Rally, widely regarded as the most dangerous and challenging motorsport in the world.