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Nissan is Japan’s third biggest automobile manufacturer, and one of Australia’s top-ten selling car makers.
In 1934, Nippon Sangyo shareholders, a company borne of the merger of a number of Japanese car and truck manufacturers, had no faith in the future of the automobile industry in Japan.
Confident in the future of the industry, founder Yoshisuke Aikawa separated the automobile arm of the company, named it Nissan Motors and bought out all existing stock. Shortly after, the company began the production of airplanes, trucks and engines for the Japanese military.
In the following decades, the company acquired a number of international companies and, in the 1950’s, expanded into Australia and the United States with its flagship Datsun line.
Today, Nissan offers Australians a full range of imported models, with popular lines including the compact Micra, mid-size Maxima, Pathfinder and X-Trail 4WD lines and the Navara light-commercial.
While Nissan produce popular, affordable cars for common urban use, they are also known for a number of popular sports models, such as 350Z Roadster and the GT-R.
Nissan also manufactures a range of high-performance sports cars, with the NisMo (Nisson Motorsport) division established in 1985, specializing in the development and competition of these vehicles.
While Nissan has yet to release any ‘green’ vehicles, the company is developing an electric car for release in European and US markets in 2010, designed particularly for use in fleets.