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Volkswagen’s place in German history is complex, the company having been borne of the decision in the second World War to create a “people’s car” (the literal translation of ‘Volkswagen’). From this program, the Beetle was born.
The car was designed to be cheaper to run, easier to repair, quick to manufacture and affordable to buy. The Beetle went into mass production once the war had finished, and today still stands as the most iconic car design of all time.
Having also created vehicles as recognizable as the Type 2 (or ‘Kombie’) and the Golf, Volkswagen today produces a broad range of vehicles for the Australian market.
The New Beetle is still a key to Volkswagen’s vehicle line, as is the Golf, but the company also offers convertible luxury in the Eos, two SUV options in the Tiguan and Touareg, and a range of people-movers and light commercial vehicles.
Volkswagen is one of the world’s leading small diesel engine manufacturers and, together with Mercedes, is creating a ‘clean diesel’ solution for use in these engines. Keen to play a large role in the green-car revolution, Volkswagen is also currently researching a diesel-hybrid, already unveiled in a prototype Golf.
Having been founded in Germany by the same family, Volkswagen has strong ties with Porsche, the newly-acquired owners of the company, with both often sharing components across models.
Volkswagen is also represented in a number of international motorsport competitions, with the company’s Touareg featuring in numerous world rally car competitions. Volkswagen is also well represented in the European Truck Racing circuit.