MG Aims For 20k Vehicles, 3% Marketshare Within A Decade

by under News on 02 Nov 2016 05:00:27 PM02 Nov 2016
MG Aims For 20k Vehicles, 3% Marketshare Within A Decade

After a false start in 2013 under an independent distributor, MG Motor is setting its sights high, with 20,000 sales targeted by 2025, effectively giving it up to 3% marketshare. They say that a bulk of these numbers will be supplied by the GS SUV, that should see a local introduction sometime next year.

Where the British marque made its initial re-entry three years ago under a distributor, the ‘second coming’ for the Chinese-owned brand is backed by the manufacturer themselves with a head office in Woolloomooloo, Sydney, which also sees a local leadership team under their employ. This strategy, they say, will ensure that MG doesn’t fail again. 

MG Aims For 20k Vehicles, 3% Marketshare Within A DecadeMG Aims For 20k Vehicles, 3% Marketshare Within A Decade

SAIC Motor’s public relations director Yang Honghai said at a media event, that MG would be taking a gentle initial approach in Australia, gathering momentum in time. “We’re young, and we’re still starting here,” said Mr. Honghai, “and I don’t want to put too much pressure on this market [Australia]  because we need to understand the market and the consumer first.”

MG’s bold target of 20,000 vehicles would put it between Audi (at 23,088 sales, 2% marketshare) and Kia (33,736 sales, 2.9% marketshare) in terms of sales, based on the 1.1million vehicles Australia sold last year. Mr. Honghai intimated that the the GS SUV would contribute most to those figures.

MG Aims For 20k Vehicles, 3% Marketshare Within A Decade

“GS, we know [to be] a good SUV. It’s a really good [match] to this market, with people here driving SUVs every day. We want to bring fantastic products here [to Australia] and give more choices [to the market]. As for the actual timing [of the introduction] for the GS, maybe we will provide detail & data for it by the end of the year.”

In other markets, the MG GS SUV is offered with a 1.5 litre turbocharged 4-cylinder engine, producing 125kW of power and 250Nm of torque, mated exclusively to a 6-speed dual-clutch gearbox, similar to the unit found in the existing MG6 Plus liftback. 

MG Aims For 20k Vehicles, 3% Marketshare Within A Decade

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