All new K3 gets aggressive. Very aggressive.
Korean marque Kia has released sketches of its upcoming family saloon, known as the K3 in its home market, and more familiar to us as the Cerato. The Cerato is a pretty outdated contender at this point, losing marketshare to newer competition like the Honda Civic, Toyota Corolla, and the Skoda Octavia.
The sketches show off a car that’s not only well-proportioned but aggressive too, sporting a slimmer, more shapely version of Kia’s trademark tiger-nose grille. Swept-back headlamps with a distinctive X-shaped LED daytime running light arrangement flank thet grille, while large air intakes below house what appears to be bronze highlights.
The Cerato sports a curved, almost coupe-like roofline, which brings us to a well-proportioned rear with LED light signatures and a thin chrome garnish. The air intakes up front are mirrored at the rear, along with a diffuser between them and what appears to be one chrome-tipped exhaust.
The cabin of the Cerato shows prominent European influence in its design, with a minimalist approach taken, and a touchscreen infotainment screen fixed on the top of the dash, floating. Round air conditioner vents flank (we think) the dash, with the whole design tied together by a chrome strip that effectively divides upper and lower tiers.
The new Kia Cerato is pipped to fall closer in line with its segment-sibling the Kia Cee’d, which explains its markedly more European cabin. There’s little doubt that a healthy dose of sophistication and aggression will do the Cerato good, as it sits rather awkwardly in the segment and appears unable to define itself in any which way. Hopefully the next-generation model may see some fettling from engineers within the greater Hyundai Motor Company, as sister firm Hyundai’s been making huge strides in improving the level of driver-involvement in its cars.