Boy, are they ambitious.
Speaking at the Geneva motor show, Audi board chairman Rupert Stadler gave the media insight on what the Four Rings intends to do over the year to come. We can’t say we’re not surprised, as the brand intends to bring no less that 5 new cars into the fold, before the year is out.
“On the one hand, we will renew five of our existing product lines by the middle of this year: so, we’re talking about the A8, the A7, the A6 family, the all-new Q3, and of course, the Audi A1,” said Mr. Stadler. “On the other hand we will have all-new cars: for example, three fully electric cars by the end of this decade,” which indicates that Audi has no intention of slowing from its current pace.
Furthering this point, Audi’s design boss Marc Lichte teased the upcoming saloons in an interview with French motoring publication, L’Argus. There have been reports saying that for the new generation of cars, the passenger saloons and sportier coupes & ‘Sportbacks’ will bear distinctly different faces with their own unique cues. While the ‘Singleframe’ six-point corporate grille remains, the A7 has a much more aggressive grille that sits lower, with headlights angled to give it a menacing gaze.
In comparison, the new A8 & A6 have more upright grilles to make them look more stately, with the snout on the A8 looking almost like a Q7 in its sheer volume. Plenty of chrome trim smattered about the place, and we quite like the squared-off air intakes on either corner of the front bumper, serving to emphasise width. The rear, which Lichte detailed but didn’t show, will see a thick chrome strip extending across the taillights of the A8, with the A6 receiving a slightly slimmer treatment, while the A7 does without it altogether.
The A8 is expected to roll in first, with a debut pegged for the 2017 Frankfurt motor show. The A6 & A7 should follow not long after, but the details on those releases remain a mystery at the time of writing.