It’s definitely a problem, but a nice one to have.
Lexus might not enjoy the same sales figures as competitors like Mercedes-Benz and BMW, but they’ve remained resilient despite the luxury market shrinking somewhat in 2017. However, it seems that while the Japanese luxury marque took only a negligible sales hit last year, a contributing factor to its sales figures might be a supply bottleneck from the principal manufacturer.
The CEO of Lexus’ local arm, Scott Thompson, said that supply was a big issue for them last year.
“We lost a few sales last year based on stock supply. We are limited in terms of our NX and RX supply that we basically couldn’t get out of Japan, so that was our issue last year. We are slightly behind our numbers this year, but it’s stock supply again [at the crux of the issue] for us. We are generally very happy with where we’re going in the marketplace and how we’re moving forward. The NX has been fantastic for us, and we’ve got a heavy focus this year in terms of launching some great cars like this [the LS] to build our brand, and we’ll just focus on the core range and continue to do the job we do.” — Scott Thompson, Chief Executive, Lexus Australia
The marque is set to enjoy a more successful year in 2018, with the newly-introduced LX450 diesel expected to contribute in some way, along with continued strong sales of the NX compact SUV and 7-seater RX. Further, the introduction of the UX crossover is likely to add even more sales into Lexus’ books, though it’s hitherto uncertain when exactly we’ll see that car on our shores.