Because they’re too good to share floor space.
Mercedes-AMG’s been on quite a roll of late, with the brands’ expansion downwards bringing significant benefits to the marque’s bottom line. Ahead of plans to go even further downwards (in case the 2.0-litre four-pots in ’45’ models are too potent), Mercedes-AMG has expanded into improved sales and aftersales with dedicated showrooms & service centres, with the very first of its kind opening its doors in Sydney.
Christened ‘AMG Sydney,’ some of you may be crying foul and saying that the first AMG showroom was actually opened in Tokyo, specifically in Setagaya. That location is, however, attached to an existing Mercedes-Benz showroom, and most importantly, doesn’t offer any aftersales support. The latter definition is particularly important, as the Sydney location offers several service bays that will cater exclusively to AMG models.
“We are very proud to open our second stand-alone store here in Sydney. It’s a great chance to underline the importance of the Australian market to our brand, and to ensure that our customers can experience the AMG spirit as well as the ideal service for their car. Everything, of course, is Affalterbach-approved. AMG Sydney defines the next stage of our sales initiative. With it, we ensure exclusive and competent care for existing and potential AMG customers at the point of sale,” Moers said. “This facility serves as a role model for future stand-alone projects in other major cities, which are already on the drawing board.” — Tobias Moers, Chief Executive, Mercedes-AMG
The Sydney location was designed to look like the AMG headquarters in Affalterbach, Germany, and while it’s a sedate grey in the afternoons, it lights itself up in red at night, though we can’t yet work out why red exactly.
Visitors to the AMG showroom, be it existing owners or prospective buyers, will be waited on by 15 staff, which includes a well-versed AMG brand manager, with all of them having undergone training at the Mercedes-AMG Academy, also in Affalterbach.
Aside from being a dedicated sales & service centre, the expansive dealership will also cater to events for the media, as well as for VIPs (whom exactly, we’re not sure). The fact that we’re the second country in the world to get its own AMG dealership goes to show just how hungry our market is for high-performance vehicles, and we should expect to see more angry AMG cars on the road with their planned lineup expansion.