Land Rover Design Boss Takes Aim At Tuners

by under News on 22 Mar 2017 01:25:26 PM22 Mar 2017

Hell hath no fury like a designer scorned, it seems.

Land Rover Design Boss Takes Aim At Tuners

When you’ve done well in life, and your circle of friends enjoy the same level of success, we imagine it could be embarrassing to end up having multiples of the same thing. Take the Range Rover for example: Incredibly capable and dripping in luxury, the Range Rover tends to be the high-riding limousine of choice, looking at home with the sir behind the wheel or being chauffeured. 

As a result, those privileged to own such a machine would be a little red-faced if they were to park next to an identical Range Rover in the country club carpark. The need for differentiation has given rise to third-party styling houses and tuners, who take standard cars and make them a little less standard.

Land Rover Design Boss Takes Aim At Tuners

Naturally, taking such a route would incense the designers behind the cars themselves, who pour their heart and souls into their work, only to see an aftermarket treatment ruin the coherence of the design. One such angered designer is Mr. Gerry McGovern, the design director at Land Rover (and the man behind the jaw-dropping Range Rover Velar), who intends to put these third-parties out of business with the help of Land Rover’s Special Vehicle Operations (SVO) division.

Independent styling houses have long profited from offering styling packs for Land Rover’s range, and McGovern will have none of it. “It’s easy to take a product that’s already been created and put a little spoiler on it or whatever, but I’d like to see them design their own car,” he said. “We see them taking our property, and making a bit more profit.” 

Land Rover Design Boss Takes Aim At TunersLand Rover Design Boss Takes Aim At Tuners

An Autocar report did not detail which styling house in particular had incurred his wrath, but his intentions are clear. “We are going to put them out of business,” McGovern said, “through SVO. The opportunities we’re creating there, and the quality of our work, are much better.” 

We would love to hear the details behind this offensive, to see what exactly was done to anger the Land Rover design boss to such a degree. That said, we reckon any car enthusiast would be upset over a hatchet job to something as well-finished as a Range Rover Velar, no?

For more information on Land Rover and Range Rover, check out our Showroom.

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